Why B2B Startups are Easy or Hard

I appreciate those who work on hard problems. Scratch that. I admire them. Too often though, I see startups that sell directly to businesses building upon concepts that are unnecessarily hard. In a business you have cost centers and profit centers where most B2B startups fit in with their customers. If you’re in the profit center portion of your customers' business, then good for you. This does not apply to you.

What I am talking about here is B2B products that is a cost center for it’s customers' business. It may lead to greater efficiency and cost savings, but by itself does not generate revenue. My first company was a B2B solution, and at the age of 21 I was learning about this first hand.

Repeat after me. The single hardest product to sell to a business is one...

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